Successfully branding the bigots

Bill O'Reilly is known to be a bully through his perch at Fox News. He's also quite a conservative. Except in the case of gays (which I didn't know before). He's more of a libertarian -- don't put government in the way of someone's happiness. He is now telling the anti-gay forces that they've lost, gay marriage will be a reality soon, and they should go away. One reason is simple: Gays and their allies have successfully branded the Fundies as bigots (gee, it wasn't hard when your opposition uses flimsy reasons and lies about their evidence) and O'Reilly doesn't want other conservative causes tarnished with the same bigot brush. Already pro-life people are being branded as "anti-woman."