Tuesday, October 24, 2017

Three bears

I rarely mention advertisements, though I do when there’s a good reason. The product this time is Rouse Honey, sold in Britain. A good way to sell honey is the story of the three bears. In this case “bear” is slang for large hairy gay men. No need for Goldilocks. The guys live in a cabin and discuss how to make porridge with fruit and – of course – honey. Alas, these guys don’t get any more intimate than roommates – one wouldn’t know they’re gay.

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