The National Organization for Marriage has been fighting against marriage equality in several states. They recently lost a lawsuit in which they claimed they could keep campaign donors secret in spite of state disclosure laws. They haven't released donors yet, but they were forced to reveal campaign strategy.
It includes such tactics as:
* Highlight Latinos who support straight marriage, "an identity marker, a badge of youth rebellion to conforming assimilation to the bad side of 'Anglo' culture."
* Highlight racist gays and homophobic blacks to drive a wedge between the two groups. Democrat politicians won't want to touch the issue in fear of alienating one of the groups. This worked well in the Calif. marriage battle a few years ago.
* Highlight stories of people who feel harassed, threatened, or intimidated by any aspect of the debate. This includes such people as the mother confronting the school board about her kids being taught about gay couples.
* Claim victimhood for those with traditional views.
* Attack politicians who support gays by raising issues of protecting the children, pornography, and religious liberty.
* Expose Obama as a socialist radical. Marriage protection will only happen with a GOP president.
Actual NOM documents here.
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