Roberto Ferdman of the Washington Post interviewed Traci Mann of University of Minnesota's Health and Eating Lab. She wrote the book Secrets from the Eating Lab on why dieting doesn't work. When you diet you are more likely to notice food, your hormones change how you feel hungry, and your body learns how to get by on less food. To successfully combat that you must devote your life to it and actually starve yourself for the rest of your life, and that's no way to live.
As for the Diet Industry, their goal is to make money and they do that best if you fail and become a repeat customer. Yes, people lose weight on a diet, but the effects of the diet aren't only when you are following that meal plan, but up to a year later. The loss is attributed to the diet, the following gain is attributed to the dieter, but both are a part of the diet.
Resisting Facebook 20 times, but checking it on the 21st, while studying for an exam is considered great willpower. Resisting a donut someone has brought to the office meeting and doing that 20 times, then eating it on the 21st is considered a failure of willpower.
So eat healthy food and stop blaming yourself when the weight goes up. Be comfortable with yourself.
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