Worse than tacky

I'm not sure what to make of this, though none of the alternatives sound good. Just in time for Christmas the American Family Association, known to be fiercely anti-gay, has for sale an electric cross that looks like it might be on fire, just like something the KKK might leave behind. Except with a lot less mess. So, is it intended to be put in someone else's yard (with lots of extension chords) to scare them? Or put in your own yard, to show what? How intolerant you are? Yeesh!