Wednesday, August 26, 2009

Advertising on a toxic show

About 2 weeks ago when writing about what to do to prevent the spread of fascism one of the points was to shut down the hate talkers. It appears this is happening. Glenn Beck, one of the rabble-rousers has been on vacation, but he's coming back to a lot fewer advertisers. Here is a look at the issue from the point of view of the advertiser. Advertising on a news brings status to a product. Advertising on a talk show does not. Having a toxic show linked to your product doesn't help sales. It is easy to find a way to reach customers that isn't so toxic. Bye, Glenn.

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